Best Use of Instagram Award
During the 2014 Social Media Awards (30.10.2014), the 100% Greek frozen yogurt was awarded the “Silver” award in the category “Best Use of Instagram” for consolidating its presence in the social media.
As a brand whose core philosophy embraces an innovative approach and high quality results, chillbox has managed to transform pure Greek ingredients into an international healthy dessert proposal. Combining Greek yogurt with numerous toppings, fruits and nuts, chillbox
The creation of the “chillbox hashtag” minisite www.chillboxhashtag.gr in collaboration with avakon+ aims to collect all Instagram photos with a hashtag related to chillbox so that the public can choose and vote on the creative imprint of chillbox culinary creations..
With a presence in 12 different markets, entries soon soared past 15,000, elevating chillbox stores into meeting spots for lovers of taste and creativity, confirming once more that when it comes to communication, the company can think “out of the box”.